Top 5 Fashion Games on Android in South America, Q1 2023

The first quarter of 2023 saw intriguing trends for the top 5 fashion games on Android in South America. Here's a breakdown of their performance based on data from Sensor Tower.

Makeover salon: Makeup ASMR experienced a notable increase in weekly downloads initially, peaking at over 1M in the week of January 23. However, downloads gradually declined to around 178K by the end of March. Revenue peaked at $106 in the week of February 6 and then fluctuated, ending the quarter at $29. Weekly active users saw a rise to approximately 1.3M in late January but decreased to around 687K by the end of the quarter.

Makeover & Makeup ASMR saw its highest weekly downloads at approximately 1.2M during the first week of January, later stabilizing around 78K by the end of March. Revenue peaked at $80 in the first week of January and declined to $29 in the last week of March. Active users remained relatively stable, peaking at about 1.4M in early January, and ending the quarter at around 997K.

Makeover Studio: Makeup Games had a strong start with 765K downloads in the last week of December, but downloads dropped to approximately 82K by the end of March. Revenue peaked at $141 in early January and decreased to $57 by the end of the quarter. Active users started at around 1.3M and ended the quarter with a slight decrease to 953K.

Magic Princess: Dress Up Games showed a consistent performance with weekly downloads peaking at 356K in mid-January and then gradually declining to 103K by the end of March. Revenue reached its highest at $39 in early February, ending the quarter at $22. Active users saw a steady increase, peaking at approximately 1.2M by the end of March.

DIY Paper Doll exhibited a strong upward trend in downloads, starting from 115K in mid-February and peaking at 553K in mid-March, ending the quarter at 499K. Active users followed a similar trend, peaking at approximately 913K in mid-March and slightly decreasing to 893K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.